Sunglasses

I look forward to and enjoy Rob Walker’s Consumed column in every Sunday’s The New York Times Magazine. Recent topics have included Pirate’s Booty, Safeway’s push into store-brand organics and the magic of the Flip video recorder. I have found the columns to be interesting, insightful and well-considered. So I am bewildered by Mr. Walker’s new acclaimed book. In Buying In, Walker pulls back the proverbial curtain to reveal that there is a “secret dialogue between what we buy and who we are” because, although consumers will almost always claim they make purchases based on rational factors such as price, convenience and quality (here comes the secret), it’s not true. He refers to a Roper Study in which only one fifth of responders claim that branding is a factor in what they buy, … Read entire article »

They’re the favorite of Hollywood stars and just about everyone else on this planet. Indeed, the power and popularity of Gucci sunglasses cannot be ignored. Young and old alike love them and they have become a part of our culture. But how did it all start? Gucci sunglasses have a long and colorful history. The brand began in 1906 when 25 year-old Guccio Gucci founded a saddelry shop in Florence and called it the House of Gucci. As a maker of fine lather goods, Gucci sold leather bags in the 1920s to horsemen and later moved on to luxury luggage items when his clients graduated to cars and other horseless carriages. The first retail shop was established in 1938 on Rome’s Via Condotti. In the 1960s, Gucci became even more popular when … Read entire article »

Sure enough, sunglasses are a fashion accessory; they don’t only look good, but provide good sight on a sunny day! Serious eye protection from dangerous UV rays should always be considered, but brands like Gucci or Dior wouldn’t settle for less when it comes to quality glasses. But this is ranking as a nice side effect, because what counts today in the streets of the city is the design and the make of your eye wear. Fashionable sunglasses have been a Must-Have in the last years, just look at celebrities like Paris Hilton, Nicole Richi or fashion designer Karl Lagerfeld. There is hardly a photo of each of these guys without their Gucci or Dior eyeglasses. Everything goes, if you like it! This oncoming summer big, huge sunglasses are the real thing. … Read entire article »

As a world famous leading brand in the fashion industry, Gucci is very popular and occupies a large market share among all the other luxury goods. To many people Gucci is a symbol of status and class as well as a representative of taste and prestige. Maybe you already have a Gucci bag or wallet on hand, why not purchase a pair of sunglasses? They are in vogue now. Gucci sunglasses are not only popular with celebrities and some top shots in the corporate world but also catch the eyes of those people who appreciate the finest things in life. The high prices of Gucci bags, watches and wallets may go beyond the budget of many people. However, they can afford to buy a pair of sunglasses. Many women love to … Read entire article »

Fashion is just another name for Gucci. And Gucci sunglasses are just another name for summer. Since Florence, Italy’s House of Gucci was founded in 1921 many high profile public figures have worn these very recognizable styles. Leather goods with the logo “GG” (the founder’s initials) are popular with a cross generational crowd. Gucci luggage and purses are the mainstay of the company’s line. Red plastic frames with the interlocking logo($240) or horse bit sunglasses($325) either way there’s a great match with other items in the Gucci repertoire. Contemporary or cute these styles take the wearer for a drive uptown or to a day at an amusement park. Any mood or function–Gucci is there. Fashion colors are to be found on many of the Gucci sunglasses styles. Pink, sand, dark mauve, blue, … Read entire article »

Lindsay Lohan, the Olsen twins, the cast of O.C. and the cast of MTV’s Laguna beach. What do these girls have in common? Well, all of them have been photographed wearing their designer Gucci sunglasses. What exactly makes these sunglasses a staple in our stars’ wardrobe? Apart from its exclusivity (read: you have to be really rich to afford a pair of those sunglasses, or be mighty thrifty to save up for a pair) every Gucci pair exudes style, class and grandeur. Gucci sunglasses immediately conjures up images of trendy styles that look good and work even better. But if you’re expecting the ordinary, you probably don’t want to stop here. Gucci sunglasses are favorites of many, from the stars to the ordinary people who simply want a great pair of sunglasses. So what … Read entire article »